Dr. Klanarong Sriroth, National Research Council of Thailand (NRCT) said that “Thailand and the Netherlands have maintained a strong and enduring partnership, characterized by ongoing collaboration in the field of agriculture. Thai researchers have leveraged insights and expertise gained from study visits to advance research and development in key areas such as precision agriculture, greenhouse crop production, post-harvest technology, off-season flower and ornamental plant cultivation, plant propagation, and tissue culture. The Netherlands’ role in organizing the World Horticultural Exposition has further underscored Thailand’s agricultural potential and soft power on the global stage. The two countries also share a long-standing trade relationship, including the export of Chiang Mai Pink is a classic cultivar of Curcuma originating from Thailand to the Netherlands. This is the result of a collaboration between the NRCT, through its activities promoting and supporting research and innovation, and the Embassy of the Netherlands in Thailand, under the project titled “Development of a Knowledge Center for Ornamental Plant Production Technology and Breeding”. NRCT recognizes the critical role of supporting research and innovation in the ornamental plant sector, which contributes to the sustainable development of Thailand’s economy and industry”